We help DTC and ecommerce brands build growth systems that compound, not just campaigns that burn out. Paid media, creative, CRO, and retention working together to drive profitable scale.
Most ecommerce brands are stuck in a cycle of diminishing returns—spending more to get less, with no clear path to profitable scale.
Every year acquisition costs go up. iOS changes, increased competition, and platform volatility have made profitable growth harder than ever.
You're paying full price to acquire customers who buy once and disappear. Without retention, you're on an endless acquisition treadmill.
Ads that worked last month are dying. You can't produce winning creative fast enough to keep up with the algorithm's appetite.
Your Meta team doesn't talk to your email team. Google doesn't coordinate with TikTok. You're running isolated campaigns, not a unified system.
Traffic is expensive and your site is leaving money on the table. Low conversion rates, cart abandonment, and no upsells are killing your unit economics.
Attribution is a mess. You don't know what's actually driving revenue—so you can't double down on winners or cut losers.
We build integrated growth systems where every component amplifies every other—paid media, creative, CRO, and retention working as one.
When you optimize all four levers together, the gains multiply instead of add.
Most brands optimize one thing at a time. We optimize everything in parallel. A 15% improvement in conversion rate, plus a 20% lift in AOV, plus a 25% increase in repeat purchase rate doesn't give you 60% more revenue—it gives you 73%.
The multiplier effect: Paid media brings customers in. Creative determines cost of acquisition. CRO maximizes revenue per visitor. Retention compounds it all over time. Each lever amplifies the others.
This is why integrated systems beat isolated campaigns. When your retention team knows what your creative team is testing, and your CRO team knows what your paid team is learning—the whole system gets smarter together.
Not siloed services—an integrated system designed to work together.
Meta, TikTok, Pinterest
Full funnel social advertising that balances prospecting and retargeting. We structure for incremental growth, not inflated ROAS from retargeting existing customers.
Google, Bing, YouTube
Capture high intent demand with Shopping, Search, and Performance Max. We optimize product feeds, bid strategies, and campaign structure for profitable scale.
UGC, Video, Static
Creative is the biggest lever in any ad account. We produce scroll stopping content at velocity—with structured briefs, rapid testing, and iteration based on performance data.
Landing Pages, Checkout, Upsells
Maximize revenue per visitor with optimized landing pages, streamlined checkout, and strategic upsells. Every test is measured against incremental revenue impact.
Flows, Campaigns, Automation
Turn one-time buyers into repeat customers. We build automated flows and campaigns that drive 30%+ of revenue from owned channels.
Tracking, Dashboards, Insights
Know what's actually driving revenue with proper tracking, attribution modeling, and realtime dashboards. Make decisions on data, not guesswork.
The most important metric most brands ignore: getting customers to come back and buy again.
Here's the truth: 70% of customers who don't reorder within 45 days never will. That first-to-second order window is the highest-leverage moment in your entire customer lifecycle.
A 10% improvement in first-to-second order conversion typically drives a 25-40% increase in customer lifetime value. That changes every other metric in your business.
A structured approach that compounds gains over time.
Full analysis of your ad accounts, site, email, and data. Identify biggest leaks and opportunities.
Custom growth plan with prioritized initiatives, revenue projections, and timeline.
Campaigns go live, tracking verified, creative deployed, automations activated.
Continuous testing, iteration, and scaling. Weekly calls, monthly reports, quarterly planning.
We were stuck at $150K/month with declining ROAS. Wavy rebuilt our entire funnel—new creative system, email flows, and restructured ad accounts. We hit $420K last month at better margins than ever.
The difference is the system. Before Wavy, our Meta team and email team were in different worlds. Now everything works together—creative insights feed email, email insights feed ads. It actually compounds.
We specialize in direct-to-consumer ecommerce across categories.
Clothing, accessories, footwear, and athleisure brands
Cosmetics, skincare, haircare, and wellness products
Supplements, fitness gear, and health products
Home decor, furniture, and lifestyle products
CPG, supplements, snacks, and beverages
Children's products, toys, and family brands
Pet food, accessories, and pet care products
Jewelry, watches, bags, and gift items
Book a free growth audit. We'll analyze your ad accounts, site, and retention—then show you exactly how we'd build a system that compounds.